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CARLA ANAPURUS
You're good at what you do. Why isn't it selling?
Brand positioning and sales strategy for personal brands and businesses. Here’s what’s in the way.
01 / Is this you?
This is for you if
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You lower your price because you can't explain your worth.
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You're changing careers, starting again after a layoff, or stepping into a new role.
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You've spent months, even years, trying to figure it out alone.
02 / The solution
You don't build a personal brand. You position the one you already are.
Your story, choices and image already shape how people see you.
Today everything moves fast. People won’t stop to figure you out.
I get your message, image and presence ready before the opportunity arrives.
Done With You and Done For You, for faster results.
03 / Why Carla
I took the long way. So you don't have to.
I’m Carla Anapurus, from Brazil, based in New York City. I do brand positioning and sales strategy for personal brands and businesses.
I’ve lived it
I’ve positioned myself many times, for different goals. I found the way alone, and it took years. You get the path I built.
I do the work, not just advise
Strategy and implementation together. Some steps we do side by side. The writing and materials I do for you.
Image is part of the strategy
Years in fashion taught me how much image shapes trust. Yours is aligned with your goals, not left to chance.
“You already have the value. I position it to sell.”
Carla Anapurus, based in New York City, provides brand positioning and sales strategy for personal brands and businesses. Her clients include professionals, founders, people changing careers or starting again after a layoff, and international brands entering the U.S. market. She starts with where clients are now. Then she uses strategic tools, with them and for them, so they stand out and get results faster. Her work covers positioning, sales strategy, message, elevator pitch, image, LinkedIn and executive presence. She has consulted since 2013 in fashion, liquor and home goods, including U.S. market entry for international liquor brands.
04 / How I work
Positioning first. Then everything that sells it.
Figuring it out alone takes years. Coaching gives advice, then leaves the work to you.
I use strategic tools and do the work with you and for you. That’s how you get results faster.
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Positioning and sales strategy
We start with where you are now. Then we decide who you’re for, why you’re the choice and how people buy.
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Message, elevator pitch and sales pitch
I write your message and pitches. We refine them until they sound like you.
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Image, LinkedIn and executive presence
Your image speaks before you do. We align it together. I write your LinkedIn, website and bio.
05 / Ways to work with me
Three ways to work with me.
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Sell Better. Faster. Sprint
Done With You · 15 days
Your positioning, message and pitch, ready in 15 days. We work side by side.
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Sell Better. Faster. Experience
Done With You + Done For You · Premium
The full method. Positioning, image, LinkedIn, website and sales materials, aligned for you.
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Speaking & Workshops
For companies, schools and groups
Talks and hands-on workshops on positioning, perception and selling.
International brand entering the U.S.? See U.S. Market Positioning →
06 / Questions
Questions about brand positioning
What is brand positioning?
It’s deciding what you’re known for, by whom, and why they choose you. Then your message, image and online presence all say it clearly.
Is this the same as personal branding?
Not quite. Personal branding often means logos and posts. You’ve been a personal brand since birth. I position the one you already are, so it sells.
What should I do after a layoff or career change?
Start with positioning, not your résumé. Decide what you want to be known for next. Then we shape your story, elevator pitch and LinkedIn profile.
Who do you work with?
Professionals and experts, including people after a layoff or career change. Founders, brands and companies. International brands entering the U.S. market. I’m based in New York City.
Is this coaching?
No. Coaching gives advice and leaves the work to you. I use strategic tools and do the work with you and for you. That’s why you get results faster.
04 You want your expertise to become easier to trust, refer, hire, and buy.
Free checklist: Is your positioning clear enough to sell?
Ready to stop figuring it out alone?
Your value is already there. Let's position it to sell.
Tell me where you are and where you want to go. In 30 minutes, we’ll find your first step.