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CARLA ANAPURUS
Your brand already has the value. Why isn't it selling?
Brand positioning for personal brands and businesses. Here’s what’s in the way.
01 / Is this you?
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You lower your price because you can't explain your worth.
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You're changing careers, starting again after a layoff, or stepping into a new role.
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You've spent months, even years, trying to figure it out alone.
02 / The solution
You don't build a personal brand. You position the one you already are.
Your story, expertise and image already shape how people see you.
Today everything moves fast. People won’t stop to figure you out.
I get your message, image and presence ready before the opportunity arrives.
Done With You and Done For You, for faster results.
03 / Why Carla
I took the long way. So you don't have to.
I’m Carla Anapurus, from Brazil, based in New York City. I do personal branding and sales strategy for professionals and businesses.
I’ve lived it
I’ve positioned myself many times, for different goals. I found the way alone, and it took years. You get the path I built.
I do the work, not just advise
Strategy and implementation together. Some steps we do side by side. The writing and materials I do for you.
Image is part of the strategy
Years in fashion taught me how much image shapes trust. Yours is aligned with your goals, not left to chance.
“You already have the value. I position it to sell.”
Carla Anapurus, based in New York City, provides personal branding, brand positioning and sales strategy for professionals and businesses. Her clients include professionals, founders, people changing careers or starting again after a layoff, and international brands entering the U.S. market. She starts by finding the right position with each client, then aligns their image with color analysis and a wardrobe capsule, their story across LinkedIn and website, and their content strategy. She works with them and for them, so they stand out and get results faster. She has consulted since 2013 in fashion, liquor and home goods, including U.S. market entry for international liquor brands.
04 / How I work
Positioning first. Then everything that sells it.
Figuring it out alone takes years. Coaching gives advice, then leaves the work to you.
I use strategic tools and do the work with you and for you. That’s how you get results faster.
For personal brands
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Your position, defined together
We start with where you are now and find your right position: who you’re for and why you’re the choice.
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Image: color analysis and wardrobe capsule
People perceive you before you speak. I do your color analysis and build a wardrobe capsule that works for your goals.
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Story: LinkedIn, website and profiles
I align your story across LinkedIn, your website and your profiles, so people quickly understand what you do.
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Content strategy
A content strategy for your channels, aligned with your position, so the right people remember and refer you.
For businesses
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Your brand's position, defined together
We start with where your business is now and define who you’re for and why customers choose you.
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Image and presence
Customers perceive your brand before they read a word. I align your visual identity and how your team shows up.
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Story: website, LinkedIn and materials
I align your story across your website, LinkedIn and sales materials, so customers quickly understand what you offer.
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Content strategy
A content strategy for your channels, aligned with your position, so the right customers remember and refer you.
05 / Ways to work with me
Three ways to work with me.
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Positioning Sprint
Done With You · 15 days
You already have the value. In 15 days, we find your position and the story that tells it, together.
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Full Brand Positioning
Done With You + Done For You
People perceive you before you speak. I align your image, your story and your presence, so what they see matches who you are.
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Speaking & Workshops
For companies, schools and groups
Your team is already a brand. I show them how to position it, in the room and online.
Bringing your brand to the U.S.? I position it for the American market. See U.S. Market Positioning →
06 / Questions
Questions about personal branding
What is brand positioning?
It’s deciding what you’re known for, by whom, and why they choose you. Then your message, image and online presence all say it clearly.
Is this the same as personal branding?
Not quite. Personal branding often means logos and posts. You’ve been a personal brand since birth. I position the one you already are, so it sells.
What should I do after a layoff or career change?
Start with positioning, not your résumé. Decide what you want to be known for next. Then we align your image, story, LinkedIn and website.
Who do you work with?
Professionals and experts, including people after a layoff or career change. Founders, brands and companies. International brands entering the U.S. market. I’m based in New York City.
Is this coaching?
No. Coaching gives advice and leaves the work to you. I use strategic tools and do the work with you and for you. That’s why you get results faster.
How do I start working with you?
Book a 30-minute discovery call. We find where the gap is. Then I recommend one first step: the Positioning Sprint, Full Brand Positioning, U.S. Market Positioning, or a team Workshop.
Free checklist: Is your positioning clear enough to sell?
Ready to stop figuring it out alone?
Your value is already there. Let's position it to sell.
Tell me where you are and where you want to go. In 30 minutes, we’ll find your first step.