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CARLA ANAPURUS
Your brand already has the value. Why isn't it selling?
Brand positioning for personal brands and businesses. Here’s what’s in the way.
01 / Is this you?
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You lower your price because you can't explain your worth.
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You're changing careers, starting again after a layoff, or stepping into a new role.
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You've spent months, even years, trying to figure it out alone.
02 / The solution
You're already a brand. Now let's position it to sell.
Whether you are a professional or a business, the value is already there. When people don’t see it clearly, you lose sales and lower your price.
For professionals, I position you, then align your image, your story and your content. For businesses, I position the brand, then align its story and content. Either way, people understand your value and choose you.
Done With You and Done For You, so you sell more, and faster.
03 / Why Carla
I took the long way. So you don't have to.
I’m Carla Anapurus, from Brazil, based in New York City. I do personal branding and sales strategy for professionals and businesses.
I’ve lived it
I found the way alone. You get the path I built.
I do the work, not just advise
Some steps we do together. The rest I do for you.
Image is part of the strategy
Your image speaks before you do.
“You already have the value. I position it to sell.”
04 / How I work
Positioning first. Then everything that sells it.
I do the work with you and for you. That’s how you get results faster.
For personal brands
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Your position, defined together
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Image: color analysis and wardrobe capsule
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Story: LinkedIn, website and profiles
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Content strategy
For businesses
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Your brand's position, defined together
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Image and presence
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Story: website, LinkedIn and materials
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Content strategy
05 / Ways to work with me
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Positioning Sprint
Done With You · 15 days
In 15 days, we find your position and the story that tells it.
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Full Brand Positioning
Done With You + Done For You
Your image, story and presence, aligned to how you want to be seen.
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Speaking & Workshops
For companies, schools and groups
I show your team how to position your brand, in the room and online.
Bringing your brand to the U.S.? I position it for the American market. See U.S. Market Positioning →
06 / Questions
Questions about personal branding
What is brand positioning?
It’s deciding what you’re known for, by whom, and why they choose you. Then your message, image and online presence all say it clearly.
What should I do after a layoff or career change?
Start with positioning, not your résumé. Decide what you want to be known for next. Then we align your image, story, LinkedIn and website.
Is this coaching?
No. Coaching gives advice and leaves the work to you. I use strategic tools and do the work with you and for you. That’s why you get results faster.
How do I start working with you?
Book a 30-minute discovery call. We find where the gap is. Then I recommend one first step: the Positioning Sprint, Full Brand Positioning, U.S. Market Positioning, or a team Workshop.
Free checklist: Is your positioning clear enough to sell?
Ready to stop figuring it out alone?
Your value is already there. Let's position it to sell.
Tell me where you are and where you want to go. In 30 minutes, we’ll find your first step.